Mar 24, 2020
Type Of Client Nonprofit for substance use disorder
Target Audience 240 mental health, sexual abuse and substance use disorder professionals attending an eight-hour education summit, offering 6.5 CEUs to each attendee during the eight-hour summit
Other Media Web, email, direct mail
Primary Objective The 2018 Summit of Intersections was a collaborative nonprofit event hosted by Heartly House, Mental Health Association, United Way, Frederick County Health Department and Wells House with a significant focus on adverse childhood experiences, and the cause and effects of the disorder. The objective was to increase registrations and revenue, provide recognition for the sponsoring organizations and increase awareness for the event and topic.
Total Cost $4,200
Strategy And Execution The logo and branding was designed to depict how each of the issues of mental heath, substance use disorder and sexual assault intertwine with adverse childhood experiences. The summit logo, used on promotional products, collateral material, signage, social media and registration outreach, incorporated adverse childhood experiences into the triangle showing the intersection and how it relates to each element of the three organizations. The bags, lanyards, signage and programs were distributed at onsite registration. The three sponsoring organizations provided promotional items. The summit was highlighted through social media four months prior and online registration was promoted two months prior to the event. Email marketing with a “save the date” message was sent to various organizations five months prior. As a result, the event sold out before the close of registration.
Results The costs of all merchandising was approximately $4,200 with the event netting $15,800, an increase of 55 percent from 2017. The number of attendees increased from 145 to 240 resulting in a 65-percent increase.